North Face: The Comeback Trend of The Year
Over the past years, there has been an increase in the rise of streetwear and the rebranding of outdoor items by the fashion industry to appeal to a younger generation. North Face has not been left behind as this traditional outdoor brand has become the ultimate fashion status symbol. North Face’s outreach now goes well beyond sports lovers and even older folks.
We have also witnessed a transition of the brand from being a streetwear accessory to being worn before crowds attending fashion week. This feat is a result of the collaboration signed in 2007 between North Face and the skateboarding lifestyle brand Supreme.
Another contributing factor has been the remarkable influence of rapper and most-streamed artist on Spotify, Drake. He has been spotted many times wearing jackets with the North Face logo.
An upcoming collaboration between North Face and Italian luxury fashion house Gucci will happen in 2021. This partnership combines Gucci’s propensity for maximalist luxury with North Face’s expertise in performance gear. The partnership will not only cover clothing but also extend to camping gear.